Research in the International Journal of Business Information Systems suggests that the adoption of artificial intelligence (AI) is remarkably uneven across Italian firms. While some may have made a deliberate choice not to use AI, of the many that are planning to use it, some still lack the organisational structures needed to deploy the technology effectively.
This is one of the first systematic studies of AI adoption in Italy. It found that there are lots of early innovators eagerly integrating AI into their operations, but others are moving more cautiously and remain in the preliminary stages of exploration. This uneven uptake is seen elsewhere and reflects a broader international pattern, as businesses look for AI opportunities but struggle with the complexities of this rapidly evolving area of computing.
Despite the growing interest and investment in, specifically, generative AI, this research shows that many firms do not have a structured approach to the technology. The researchers propose an “AI Readiness Level” (AIRL) framework that could help organisations develop their AI strategy.
This notion of readiness is not just about technical capability, it takes into account the quality of a company’s data infrastructure, the availability of skilled personnel, leadership support, and external factors such as regulatory pressures or market competition. AIRL provides a model of the progressive stages of development, from initial awareness to full operational integration.
The team points out that firms that have adopted AI have reported improvements in operational efficiency, enhanced customer engagement, and more informed decision-making through predictive analytics. The research suggests that adopting AI is less a matter of installing new software than carrying out organisational transformation. Companies need to align their technological capabilities with workforce skills, management strategies, and governance structures, the authors explain. Those that fail to do so risk falling behind competitors that are already using this technology to their advantage.
Garlatti Costa, G., Pugliese, R. and Venier, F. (2026) ‘Exploring artificial intelligence adoption among Italian firms: the AI readiness level’, Int. J. Business Information Systems, Vol. 51, No. 7, pp.1–22.
