5 March 2026

New Open Access article available: "Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies"

The following International Journal of Electronic Marketing and Retailing article, "Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies", is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

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