Not the usual business

Research in the International Journal of Business and Emerging Markets, is set to challenge the received wisdom on entrepreneurship among marginalized groups, particularly people with disabilities. The work shows how inclusivity and diversity can perhaps unexpectedly drive social and economic change.

Chi Nghia Nguyen of Aomori Chuo Gakuin University, Japan, Matteo Rossi of the University of Sannio in Benevento BN, Italy, Laurent Vilaine of the Catholic University of Lyon, France, and Mohamad Baker Hamieh of the Lebanese International University in Mazraa, Lebanon undertook a comparison of social entrepreneurship. They compared eight case studies of people with disabilities in Vietnam and six cases involving non-disabled entrepreneurs in Japan. Their findings suggest, as one might hope, that disability does not inherently limit entrepreneurial success. Instead, they found that such individuals turn constraints into opportunities for innovation and community empowerment.

Social entrepreneurship, the practice of using business methods to address societal challenges while generating income, takes on a transformative role in disadvantaged settings, the researchers suggest. They found that in Vietnam, disabled entrepreneurs have developed ways to boost their skills, their technical expertise or social networks, while collaborating with others to overcome inherent limitations derived from their disability. The team explains that this adaptive approach not only creates sustainable livelihoods for themselves but also generates broader opportunities within their communities.

Such efforts are in stark contrast to traditional poverty alleviation models, which often cast marginalized individuals simply as passive recipients of aid. The research sees how disability can be reframed within the context of human capital—a term that encompasses the knowledge, skills, and other attributes individuals can bring to bear in their work. So, instead of viewing disabilities as insurmountable barriers, those disabilities are just one aspect of a person’s capabilities and character, which can be complemented or compensated for by other strengths as needed. This shift in perspective moves the narrative away from what individuals cannot do to what they can and opens new pathways for innovation and inclusion.

Nguyen, C.N., Rossi, M., Vilaine, L. and Hamieh, M.B. (2024) ‘Creating opportunities: social entrepreneurship and disability employment’, Int. J. Business and Emerging Markets, Vol. 16, No. 5, pp.1–18.