Free sample articles newly available from International Journal of Technology Transfer and Commercialisation

The following sample articles from the International Journal of Technology Transfer and Commercialisation are now available here for free:

• Understanding sporting brands and entrepreneurship using netnography and social network analysis
• The bridge to higher education - scaffolding the transitional experience of prospective higher educational learners using a small online course
• Online branding strategies of Saudi Arabian bakeries: a qualitative approach
• Social commerce promotes sharing economy: a case study of Mercari, Japan
• Social media, s-commerce and social capital: a netnography of football fans and organisations  
• Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
• Investigating shopper motivations for purchasing on Instagram