Research pick: Mowing the green, green grass of social media - "Exploring users’ behavioural responses to social comparison on social media: the mediating roles of envy and fatigue"

Social media is now rooted in the terrain of our daily lives. Research in the International Journal of Mobile Communications has looked at whether the psychological toll of our constant use of these tools and our comparing ourselves to others online is doing more harm than good. With the advent of always-on, ubiquitous messaging apps, we catch sight of more and more people participating in and enjoying the things we imagine we ourselves should be doing.

The notion of FOMO – fear of missing out – is always at the back of our minds even when other notions, detachment, acceptance, and mindfulness, are high on the mental health agenda. The researchers have studied the well known Chinese app WeChat and looked at the impact of social comparison and observed how it can go beyond merely influencing our thoughts and emotions but might shape online behaviour in unpredictable and putatively troubling ways.

Bao Dai of Hefei University of Technology, Anhui, and Lingling Yu and Ying of Shanghai University, Shanghai, China, explain that users of WeChat and similar apps often share highly curated, glossy snapshots of their lives. This leads others with perhaps less glamorous opportunities to experience envy and mental fatigue. Envy, in this context, refers to the unpleasant feeling that arises when individuals believe others are more successful, attractive, or happier than themselves. Fatigue, on the other hand, is the mental exhaustion that stems from constantly being bombarded with these idealized portrayals of life. Both emotions can act as catalysts, transforming the stress of comparison into tangible behavioural changes.

The team found that envy is much more detrimental than fatigue. Feeling like one is falling short can trigger a much stronger behavioural change that is not necessarily positive. They add that many users, overwhelmed by these emotions, choose to disengage. This disengagement takes two forms: discontinuance and information avoidance. Discontinuance is a full or partial withdrawal from the social media platform, where users cut back on their usage or quit entirely to avoid further emotional strain. Information avoidance, a more subtle but no less troubling response, occurs when users selectively filter out certain content and so avoid updates or posts that could reignite feelings of envy or inadequacy.

The research highlights the often hidden emotional price of staying connected in the digital age. While social media is lauded for its ability to foster communication and self-expression, it can also nurture environments where users feel more isolated or inferior. There is perhaps an urgent need for more research and for users and platform providers to address the darker side of digital connectivity.

Dai, B., Yu, L. and Chen, Y. (2024) ‘Exploring users’ behavioural responses to social comparison on social media: the mediating roles of envy and fatigue’, Int. J. Mobile Communications, Vol. 24, No. 3, pp.330–354.