Free open access article available: "Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context"

The following paper, "Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context" (International Journal of Technology Marketing 18(1) 2024), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.