The recently published special issue on "Internet Marketing and Advertising: A Tribute to Editor Emerita Professor Hsiuju Rebecca Yen" (International Journal of Internet Marketing and Advertising 19(3/4) 2023) is now freely available for download, and will remain available for free for a year.
- The role of audiences' benign envy in influencer marketing
- The influence of typical versus atypical ads on sharing intention
- Understanding the virtual experiential value and its effect on travel intention
- Antecedents of brand love leading to purchase intention towards refurbished video game consoles
- Can personalised prosocial ads be harnessed for brand equity enhancement?
- Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction
- Evaluating the impact of emotional advertisement on customers and its relationship with brand value
- What if brand equity was alive? Proposal of a dynamic measure through social networks
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