International Journal of Technology Transfer and Commercialisation 20(1) 2023
- Investigating shopper motivations for purchasing on Instagram
- Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
- Social media, s-commerce and social capital: a netnography of football fans and organisations
- Social commerce promotes sharing economy: a case study of Mercari, Japan
- Online branding strategies of Saudi Arabian bakeries: a qualitative approach
- The bridge to higher education - scaffolding the transitional experience of prospective higher educational learners using a small online course
- Understanding sporting brands and entrepreneurship using netnography and social network analysis
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