8 February 2023

Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:
  • A study on influence of toss result, toss decision and venue on the outcome of IPL cricket match
  • Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnover
  • The impact of dynamic ticket pricing on Major League Baseball attendance
  • Do they behave the same? Identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
  • Determinants of personal brand construction of national football players on Instagram
  • Motive-based taxonomy of professional softball fans: a segmentation study

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