Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:

• Shopping orientations and its influence on online purchase intention: a study of young adults
• Do health-brand fan pages satisfy their consumers' desires?
• Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study
• Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
• Effect of gender and unplanned shopping on healthy product buying and digital technology use
• The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach