Free open access article available: "Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions"

The following paper, "Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions" (International Journal of Export Marketing 5(1) 2022), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.