24 February 2022

Free sample articles newly available from International Journal of Indian Culture and Business Management

The following sample articles from the International Journal of Indian Culture and Business Management are now available here for free:
  • Unravelling the layers of Indian culture and worldview: an exploratory study
  • Consumer understanding of corporate social responsibility dimensions: an application of CSR pyramid model in Indian context
  • Mediating role of job crafting in the relationship between organisational culture and employee engagement
  • Determinants of luxury purchase behaviour: a study of young Indian consumers
  • Is Instagram an effective brand conversation platform? A study among young Instagram users in India
  • Effect of yoga intervention on mindfulness, perceived stress, emotion regulation and affect: a study on senior managers in an Indian multinational corporate
  • Motivations for youth's political participation on social media: implications for political marketers
  • Gratitude as a mechanism to form high-quality connections at work: impact on job performance

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