Free sample articles newly available from International Journal of Internet Marketing and Advertising

The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:

• Viewer responses to product messages using one-person media influencers
• The acceptance of mobile advertising: a social or personal matter?
• The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
• Social media advertising and consumer decision-making: the mediating role of consumer engagement
• Exploring cultural influences on mobile marketing acceptance