1 December 2021

Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:
  • Effects of consumer personal characteristics and psychological factors on nostalgia marketing
  • Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression
  • A conjoint analysis of customers' preferences for e-banking channels
  • Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits
  • Which are online shopping determinants? Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India
  • How to satisfy him and her, and get loyalty in mobile commerce shopping application

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