7 October 2025

Free Open Access article available: "The role of AI-powered chatbots on improving customer experience in e-commerce: a case study of pharmaceutical organisations in Shanghai"

The following International Journal of Business Innovation and Research article, "The role of AI-powered chatbots on improving customer experience in e-commerce: a case study of pharmaceutical organisations in Shanghai", is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

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