8 May 2025

Free Open Access article available: "Revolution of the marketing mix idea using AI tech to forecast strategic marketing decision management with moderating effect of environmental parameters in UAE real estate industry"

The following paper, "Revolution of the marketing mix idea using AI tech to forecast strategic marketing decision management with moderating effect of environmental parameters in UAE real estate industry" (International Journal of Economics and Business Research 29(12) 2025), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

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