10 December 2024

Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:
  • Beauty in the eyes of the beholder: a meta-analytic review of the effect of design atmospherics on shopping outcomes
  • Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal correspondence
  • Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out
  • E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?
  • Predicting consumers' intention to use OFD services during COVID-19 health emergency in the USA and the UK: an application of the S-O-R model
  • Testing a structural model on consumers' fear of COVID-19, death anxiety, mental well-being and online shopping attitudes with a process macro

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