25 April 2023

Special issue of the International Journal of Export Marketing, in Memory of Professor Jorma Larimo (1954–2022) (Part 2)

International Journal of Export Marketing 5(3/4) 2022

  • Professor Jorma Larimo's contribution to international business research: a memorial overview
  • Institutional investments in international joint ventures: corporate entrepreneurship in emerging market regions
  • Is this a new era for old goods? Analysing the motives for second-hand product resale in the platform economy
  • Employer branding attractiveness for potential employees in an emerging economy: evidence of heterogeneity
  • The CIS strategy as a driver of nation branding
  • Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision
  • The role of employees' market-knowledge absorptive capacity in developing the export-market orientation
  • Predictors of digital piracy behaviour among British lecturers/senior lecturers and postgraduate students: a mixed-method approach

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