Special issue published: "Strategic Use of Social Media as a Marketing Tool"

International Journal of Internet Marketing and Advertising 15(4) 2021

• Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics
• Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals
• Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention
• The effects of cultural differences on social media behaviour
• The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer