2 August 2021

Special issue published: "Business Research Touching New Heights in Contemporary India"

Journal for Global Business Advancement 14(3) 2021

  • Box office collection of sequel movies: exploring brand extension effect
  • Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
  • Effect of earnings smoothness on firm performance: a study of Indian National Stock Exchange
  • Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions
  • Scale development of customer satisfaction with complaint handling and service recovery in an e-commerce setting
  • Dynamics of Punjab state's tourist image: a social media analytics perspective

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