Journal for Global Business Advancement 14(3) 2021
- Box office collection of sequel movies: exploring brand extension effect
- Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
- Effect of earnings smoothness on firm performance: a study of Indian National Stock Exchange
- Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions
- Scale development of customer satisfaction with complaint handling and service recovery in an e-commerce setting
- Dynamics of Punjab state's tourist image: a social media analytics perspective
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