8 May 2019

Special issue published: "New Approaches for Innovative Business in the Era of Internet Marketing and Advertising"

International Journal of Internet Marketing and Advertising 13(2) 2019

  • Understanding the role of personality traits on Facebook intensity
  • The role of cloud computing and citizens relationship management in digital government transformation
  • Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach
  • E-marketing and BPA coordination on business strategy
  • Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications
  • The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company)

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