The
International Journal of Generative Artificial Intelligence in Business offers a leading interdisciplinary platform dedicated to exploring the transformative impact of generative AI across business functions. The journal addresses a critical gap in research on GenAI's strategic, operational, ethical and societal implications in areas such as marketing, finance, supply chain, human resources, entrepreneurship and strategy. IJGAIB aims to inform scholarship, practice and policy, establishing itself as a timely, innovative and globally relevant voice in the evolving AI-business landscape.
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