- Competitive intelligence, market ambidexterity, and SMEs' performance: the role of firm characteristics
- Scale development of digital customer engagement effectiveness: a game-changer for online retailers in India
- Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal Pradesh
- Effectiveness of social media marketing in the enrolment of management students in college and university: an exploratory study
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27 June 2025
Free sample articles newly available from International Journal of Business Competition and Growth
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