4 June 2025

Free Open Access article available: "Exploring the mediating role of risk aversion in the relationship between personality traits and life insurance purchase intention"

The following paper, "Exploring the mediating role of risk aversion in the relationship between personality traits and life insurance purchase intention" (International Journal of Business Excellence 36(5) 2025), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

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