The following sample articles from the
International Journal of Sport Management and Marketing are
now available here for free:
- The 2014 FIFA World Cup in Brazil: the promised legacy was dribbled past
- Athlete brand identity, image and congruence: a systematic literature review
- NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration
- From start-up nation to sports-tech nation? A SWOT analysis of Israel's use of sports for nation branding
- Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps
- Keeping spectators in the stands: sport literacy framework for college basketball
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