The following sample articles from the
International Journal of Internet Marketing and Advertising are now
available here for free:
- Viewer responses to product messages using one-person media influencers
- The acceptance of mobile advertising: a social or personal matter?
- The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
- Social media advertising and consumer decision-making: the mediating role of consumer engagement
- Exploring cultural influences on mobile marketing acceptance
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