Free sample articles newly available from International Journal of Internet Marketing and Advertising

The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:

• Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency 
• The effect of social media and advertising activities on affiliate marketing 
• Gamification in a servicescape context: a conceptual framework 
• The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures