Free sample articles newly available from International Journal of Islamic Marketing and Branding

The following sample articles from the International Journal of Islamic Marketing and Branding are now available here for free:

• The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach
• Factors affecting small and medium family businesses' internationalisation in Saudi Arabia
• Halal packaging and certification in India: issues and challenges
• Islamic marketing mix: is there a role for Islamic-based strategies?
• Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyalty