The following sample articles from the
International Journal of Electronic Marketing and Retailing are now
available here for free:
- The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
- Online sales promotion in hedonic versus utilitarian product categories
- The role of communication channel in delivering service recovery in online shopping environment
- Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users
- Consumers' perceptions on green and smart furniture innovation
- Understanding the role of web-benefits in cross-buying
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