The following sample articles from the
International Journal of Internet Marketing and Advertising are now
available here for free:
- The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
- Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
- Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
- Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
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