The following sample articles from the
International Journal of Electronic Marketing and Retailing are now
available here for free:
- Managing online environment cues: evidence from Generation Y consumers
- Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
- Consumers' attitude toward Facebook advertising
- Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
- Drivers of online purchase intention on Singles' Day: a study of Chinese consumers
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