Free sample articles newly available from International Journal of Business Environment

The following sample articles from the International Journal of Business Environment are now available here for free:

• Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantage
• Hedonic motivations in online consumption behaviour
• The wicked challenge of the business environment
• Multimarket contact and strategic entry decisions
• Country risk, multimarket contacts and MNEs' competitive action
• Coopetition within and between value networks - a typology and a modelling framework
• Coopetition typology revisited - a behavioural approach
• The development of dynamic capabilities through organisational and managerial processes