Free sample articles newly available from International Journal of Internet Marketing and Advertising

The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:

• Co-consumption and co-production inside a brand community: a socio-cognitive perspective
• Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media: an empirical analysis
• Inside the host's mind: psychological principles of viral marketing
• Antecedents to SMS advertising acceptance: a grounded theory approach
• Consumer social orientation-based personality and social media use: an exploration among young US consumers