The following sample articles from the
International Journal of Sport Management and Marketing are now
available here for free:
- Capitalising on CSR-based partnerships in sports branding and sports sponsorship
- Motives of sport spectators in China: a case study of the Chinese Super League
- Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
- Understanding consumers of Asian female sports: a case study of the Women's Korean Basketball League
- Preserving sport and recreation facilities through the 'rehabilitation' of building codes
No comments:
Post a Comment
Note: only a member of this blog may post a comment.