Special issue: "Marketing and Management of Niche Sports"

International Journal of Sport Management and Marketing 13(3/4) 2013

• Understanding spectator expectations: an analysis of niche sports
• Brand community integration in a niche sport: a league-wide examination of online and offline involvement in minor league soccer in North America
• An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants
• Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races
• Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model
• Consumption of niche sports: understanding which product attributes predict consumption across different levels of team identification