Special issue: New perspectives on entrepreneurial marketing

International Journal of Entrepreneurship and Small Business 16(4) 2012

• The impact of market orientation on family firm performance
• Entrepreneurship and social media marketing: evidence from French small business
• Community marketing in social media - can marketers leverage Facebook groups of celebrities?
• Brand communities for market trend discovery: a study to advance entrepreneurial marketing research
• Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups
• Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
• Entrepreneurial marketing and capital acquisition
• Card-based game methods: exploring SME entrepreneurial marketing practice