Special issue: Entrepreneurial marketing – the interface between marketing and entrepreneurship

International Journal of Entrepreneurship and Innovation Management 11(1) 2010

• History, theory and evidence of entrepreneurial marketing – an overview
• Entrepreneurial marketing: moving beyond marketing in new ventures
• Marketing in new business ventures: examining the myth of informality
• Entrepreneurial marketing and the role of information – evidence from young service ventures
• Entrepreneurial marketing strategy: lessons from the Red Queen
• Entrepreneurship and marketing education: time for the road less travelled?
• Optimal marketing strategies for competing new ventures in a nascent industry