Industrial companies face new challenges when their offerings shift towards service- and knowledge-intensive solutions. The service perspective on networks emphasises customer focus along with the relational and interactive nature of networked value co-creation. In service networks, superior customer value can only be co-created through more intense interaction and knowledge sharing between the network actors. Thus, the role of knowledge management emerges as central in these service-oriented business networks.
There is a need for research that addresses both the role of explicit and tacit knowledge in interorganisational relationships and interdisciplinary problems arising in the service industry. The service perspective emphasises that it is crucial to assess customer knowledge, customers’ perceptions of value, and customers’ experience in different markets. Furthermore, the network approach highlights the importance of understanding the value drivers of all network actors in order to find practical solutions to enhance value creation from all of the actors’ perspectives.
References:
Kothandaraman, P. & Wilson, D. (2001). The Future of Competition: Value-Creating Networks. Industrial Marketing Management 30(4), 379-389.
Lusch, R. F., Vargo, S. L., & Tanniru, M. (2010). Service, value networks and learning. Journal of the Academy of Marketing Science, 38(1), 19–31.
Suitable topics include, but are not limited to:
- Knowledge sharing practices in service networks
- Effects of digitalisation in service networks
- Value co-creation models in service business relationships
- Small businesses and entrepreneurship in this area
- Service solutions for local businesses and customers
- Management of international service operations
- Methods and approaches for co-learning in the service context
Important Dates
Submission of manuscripts: 15 August, 2015
Notification to authors: 15 October, 2015
Final versions due: 15 December, 2015
No comments:
Post a Comment