Coopetition is a business strategy based on a combination of cooperation and competition, resulting from an understanding that business competitors can benefit when they work together.
Whereas a number of authors (Brandenburger and Nalebuff, 1996; Lado, Boyd and Hanlon, 1997; Gnyawali and Madhavan, 2001) have highlighted the importance of coopetition for today’s interfirm dynamics, scientific investigation on this topic has not gone much farther than naming, claiming or evoking it (Dagnino and Padula, 2002).
Coopetition strategy has been particularly investigated for large enterprises, but it could also be an important strategy for SMEs. In traditional sectors - such as the wine sector - coopetition could be an important strategy for a sustainable competitive advantage.
SMEs of the “old world” compete in a multinational arena, but they may not have the correct strategic tools to do so. Coopetition could be a way to have success in this area.
Suitable topics include, but are not limited to, the following:
- Cooperative strategy in wine sector
- Collaboration methods for competitive advantage
- Coopetition strategy: theory and cases
- The value of relationships in the networked economy
- Marketing coopetition for small businesses
- Tools of coopetition strategy
- Financial performance of coopetitive wine firms
- The role of local actors for coopetition strategies
Important Dates
Submission deadline: 31 May, 2014
Notification of authors: 31 July, 2014
Revised papers submission deadline: 30 September, 2014
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