6 October 2013

Special issue published: "Innovation and Knowledge Sharing in Technology Marketing"

International Journal of Technology Marketing 8(4) 2013

Expanded versions of papers presented at the 2012 International Conference on Management Cases (ICMC 2012).
  • UID-enabled banking upon unbanked through micro-ATM - a case study of a multinational bank
  • Strategic management of knowledge in globally distributed information technology firms: a case study
  • Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet
  • A process approach to harnessing crowd-sourcing for new product development
  • A review and a conceptual framework of the key value drivers of mass customisation
  • A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
  • Influence of car design within the electric mobility market

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