7 August 2013

Special issue: "Pricing and Revenue Strategy in the Sport Industry"

International Journal of Revenue Management 7(2) 2013
  • Integrating geographic information systems (GIS) into sport business practice and research
  • Using a stated choice model to test the viability of new sport event ticket packages
  • Price tiers as antecedents of event quality in the sport industry
  • Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
  • How incentives affect web-based survey response rates of athletic program donors
  • Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport

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