Special issue: Marketing and sponsorship in sport leagues

International Journal of Sport Management and Marketing 9(1/2) 2011

• Marketing and sponsorship in French football league
• Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A
• The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
• Analysing sport sponsorship effectiveness – the influence of fan identification, credibility and product-involvement
• Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII
• Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK
• Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property