8 April 2010

Special issue: Sport event marketing: creating relationship value

International Journal of Sport Management and Marketing 7(3/4) 2010
  • Introduction: New perspectives in sport event marketing
  • Do boys and girls go out to play? Women's football and social marketing at Euro 2005
  • Permission to promote: a conjoint investigation of e-newsletter preferences
  • Distinguishing between amateur sport participants and spectators: the List of Values approach
  • Corporate support: a corporate social responsibility alternative to traditional event sponsorship
  • Sport events and public organisations: the case of Conseil General de la Sarthe and '24 hours' of Le Mans
  • Volunteer programme in mega sport events: the case of the Olympic Winter Games, Torino 2006
  • Exploring consumer schemata of destination and sports event brands: the case of Kaohsiung City and the 2009 World Games

1 comment:

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