3 April 2010

Special issue: Island brands and island branding

International Journal of Entrepreneurship and Small Business 9(4) 2010
  • Island brands and 'the Island' as a brand: insights from immigrant entrepreneurs on Prince Edward Island
  • Branding: a Caribbean perspective on rum manufacturing competitiveness
  • Brand(ing) Kinmen: a tourism perspective
  • An image worth bottling: the branding of King Island Cloud Juice
  • Branding of Fiji's bottled water: edging into sustainable consumption
  • Exploitation versus exploration in island economies: a brand diagnostic perspective

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