19 November 2009

Special issue: Management and promotion of international sports

International Journal of Sport Management and Marketing 6(4) 2009
  • Motives of United States and Japanese professional baseball consumers and level of team identification
  • Key leadership qualities for major sporting events: the case of the World Aquatics Championships
  • International players from Asia: an analysis of text themes in news coverage
  • The influence of socialisation agents on the fan loyalty of Korean teens

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