21 February 2009

Special issue: Health fitness management: the road to well-being and profits

International Journal of Sport Management and Marketing 5(4) 2009
  • Brand social representations: strategic perspectives for a fitness club
  • Investigating individual satisfaction in health and fitness training centres
  • Segmenting fitness centre clients
  • The industry of wellness: the improvement of well-being
  • Private fitness centres in France: from organisational and market characteristics to micromentalities of the managers
  • Expectations, satisfaction and loyalty in health and fitness clubs
  • The status of the professional development programmes of the health and fitness industry in Turkey

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